Love hurts

The alert consumer of mindless advertising will have noticed that the marketing industry has officially declared February the month of love by dint of Valentine’s Day falling smack bang in the middle of it. So, this month we’ll run through the emotions produced by love (as we did last year), including the joys of being happily in love but much more the utter torment of not being happily in love. Let’s kick things off with just how horrible love is.